Concept

Does a concept exist? yes

What is its goal? The goal is to show the coat and who said it, but they are separate.

Is the goal being met by the design? Yes

Is the concept worthwhile? Will the viewer care? Yes, the type works in a interesting way with the image that they are both important

Communication

Is it clear what I'm viewing? yes

Will I understand what you're trying to convey? yes

Is it clear what I can do here, if anything? You don't really interact with it so yes.

Structure

What are the design’s visual priorities?

The priority is put on the image first and the quote second.

Are design elements working in contrast, complement, or conflict? The type in the last one works really well, it is obvious the placement was considered. However, in the first and the second image web one kind of looks place. The type in the second one for phone works well.

What elements do you consider foreground? Background?

How will the design accommodate variability in browser width? All three of the designs have the type move so what will happen in-between these two sizes?

Aesthetic

Is the design beautiful/striking/remarkable? The first one could use a little work but the other two are really good!

Does the design aesthetic relate to the concept? The images are not directly related to the quotes but it still works. The first one could maybe be changed.

Is the aesthetic driving the concept, or vice-versa? The quote is driving the concept and gives the image meaning.

Execution

Are type size/color/face/treatment choices helping or hurting? I think the color of the type works in the second and third one but the change in color in the first one seems unnecessary.