Discussion Points / Topics

Concept

• Does a concept exist?

yes

• What is its goal?

The goal is to be whimsical, funny, and capture the odd-ness of The Office.

• Is the goal being met by the design?

Yes

• Is the concept worthwhile? Will the viewer care?

I think people who watch The Office will recognize the concept immediately since the postcard uses the same font as the show, so yes I think this is a worthwhile concept.

Communication

• Is it clear what I’m viewing?

It is clear that these are quotes said by the characters shown.

• Will I understand what you’re trying to convey?

I think it's pretty understandable that the quotes are directly related to the action that is happening in the pictures.

• Is it clear what I can do here, if anything?

If anything, I might suggest using a different picture of Dwight, maybe one in which he looks more annoyed.

Structure

• What are the design’s visual priorities?

Color and emphasis on the character.

• Are design elements working in contrast, complement, or conflict?

I really like that instead of using the entire image, you cut out the characters and put them on a plain background. It simplifies the concept nicely.

• What elements do you consider foreground? Background?

The characters and text I would consider foreground, the solid color I would consider background.

• How will the design accommodate variability in browser width? (Don’t worry about phones, but it needs to work on any desktop/laptop, not just yours.)

I think the simplicity of the design lends itself well to multiple browser widths.

• Does what’s actually visible ‘above the fold’ make sense?

yes

• Is transparency, if used, used appropriately?

There is no transparency, and I wouldn't suggest using it because the concept uses color blocking and transparency would seem out of place.

Aesthetic

• Is the design beautiful/striking/remarkable?

The design is striking because of the colors.

• Does the design aesthetic relate to the concept? The song?

The design aesthetic does relate to the concept of being whimsical.

• Is the aesthetic consistent?

Yes

• Is the aesthetic driving the concept, or vice-versa?

I think the concept is drving the aesthetic, because the show is strange and whimsical, so the aesthetic needs to reflect that.

Execution

• Are type size/color/face/treatment choices helping or hurting?

The type choices are helping because it looks like the type that is used in the show.

• Are images presented with sufficient resolution, and without unintentional distortion or compression artifacts?

Some seem a little bit blurry

• Have image edges all been considered and managed?

Yes, some are a bit pixelated, so if anything maybe address that.

• Will elements such as fonts transfer as intended to the browser environment?

Not sure, but you could probably find a font similar to the one you have if you're using a desktop font now.

• Can you build it?

For sure